The journey of the voice in the first Telex which started our original history in 1983.

An electric wire, two different languages meet without knowing in each other. Two far away faces capable to understand each other and to start a dialogue.

It was thanks to a telex machine that we started our export adventure in the eighties of last century. The Middle East Region appeared like a far, unreachable dream to the furniture manufacturers of the territory; for us it was a guide in the choice of the name CAMEL, an animal which was a symbol with resistance, perseverance and the Countries of deserts.